Why Is Digital Marketing Important For A New Start-Up?

Starting with a new start-up is not easy to work on. You need to keep a check on many things. There are many things that need attention. I mean everything the product the marketing process the product making process etc. from starting to ending you have loads of work when the start-up is new and you need to be careful too because the first impression is the last impression. Some of the people ignore the marketing process as if it is not necessary and then they think it is costing them much too. And if seen that normal marketing costs much but it’s not in the case of Digital Marketing Course in Delhi. If digital marketing is done then it is going to be of good use it will help your business grow and also it is what more of the peoples prefer these days.
So let’s see what you need to do for a new start-up?You need to see what is on trend and how can it be helpful for you- it is important for you to be the type of brand that can be easy to use in mobile phones these days it is necessary to be mobile ready. So you need to have online strategies where they can be available and that they are mobile-friendly so you need to have such websites and applications that are available on mobile phones too. You need to make sure that it is designed in such a way that it will reach to more and more people. If seen in studies mobile searches and use in online marketing s more than desktop use. So we can say that using the idea of setting things the way people find it easier is a lot of help when you are new.We all know the words attracts us a lot- in other words, content is what attracts people more in online marketing so if it is said that content is the king of attracting people in digital marketing it will not be wrong. Content is which can make your brand at a winning or may make you lose so what is more important is having a good content. The content having good quality without any grammatical mistakes as well as unique things will attract more and more people. Content is also a way of communicating with the costumes. So if you have a new start-up you need to have content enough to attract more and more people.You know social media contains more engagement than anything- when it comes to digital marketing then social media is a platform which will help you grow more. Social media is a platform which has people from all over the world so can’t deny that it will bring more traffic than anything. Digital marketing with social media is such an investment that will not let go of your hard work in vain it will give you better results and at the very fast time period. As a start-up, you should invest where you will get more response if you see that digital marketing is cost-effective as well time saver too while if seen in traditional marketing you have a long process and it expensive too.Digital marketing can bring you success- if we say that digital marketing is the best path towards success it will be no wrong to say it. Digital marketing if used and done properly can be a successful step towards success. It’s just that you need to be up to date every time its just a onetime investment and then the success is all your if you are a digital marketing person.If digital marketing is used then the engagement will be genuine- if we say that using digital marketing will bring us the genuine engagement of peoples and we can measure that how many people have engaged with us. So this is what the effect of digital marketing is in the start-ups and you know if you are a digital marketing person then you can target the customers of your choice. You can choose to whom you want to know about you.Customers need understanding which is possible only here- if we say that customers search for the place where they could be understood so if you are new then you need to make sure you can make your customers understand easily and in digital marketing, it is easy to make them understand. You should know what your customer you can need to be prepared at any hour your customer can ask for anything so all you need is to be well prepared.

How an SEO Contract Can Protect You Legally

The SEO business has been growing rapidly as the internet has been being used more and more as a venue for marketers. The problem is that, over time, the SEO business has managed to receive a less than stellar reputation, with many thinking of the people providing SEO services as “slimy” or untrustworthy. This, as you know if you do SEO, is not true in most cases and stems from the fact that many people in need of SEO services do not understand the inner workings of SEO and SEO techniques.Most of the time, a simple agreement over the phone or through email is enough for a client to understand what they are getting, but what if they don’t? What if they, for instance, don’t understand how long it can take to see the effects of the SEO work? SEO contracts can help prevent unnecessary refunds by laying out what types of methods will be used, how much time will be spent on the SEO work, the details of payment, and include legal disclaimers to protect your company.When putting together an SEO contract it is a good idea to look for a good SEO contract sample or find an SEO contract template to use. This will help ensure that you are not missing any important information in your contract. You could, alternatively, hire a professional to write up a contract. While this will cost much more, it may be a good option for a large company working with many large clients. If you are just starting out, using a template might be a better choice though.The first thing that should be included in SEO contracts are the methods that will be used. Some SEO packages may include keyword research, website analysis, manual directory submission, creation of new pages within the website, on-page SEO, PPC campaign set-up, and more. It is important for both the company and client to have a list of techniques that have been agreed upon so both parties know what is involved. How often reports will be sent should also be included. Many clients will want reports throughout the SEO project to see what is being done and will want to know how often they will receive them.The biggest reason to use an SEO contract is for disclaimers. After all, an SEO company cannot guarantee a site will be on the first page of Google forever. A client needs to know that there is always a chance of a site being de-indexed. You should also include your refund and guarantee policies. A client needs a list of how different situations will be handled, like what entitles them to a refund or further services for free.An SEO contract is a very useful tool for both the SEO company and client. It will protect from unnecessary refunds, keep the client informed, and keep the company safe. Using SEO contracts for every job is a good business practice for both big and small SEO service providers. Don’t leave your company open for disputes.

Small Business Owners: Improving Profits in Daily Operations

When you own a small business, there are dozens of people and projects vying for your time and attention. It can get hard to figure out where to focus your resources and easy to become overwhelmed.Furthermore, in my years of consulting what I have found to be the difference in success or failure of a business was not the amount of money, a business owner had on hand, nor the education level of the management team. It was his or her daily habits and beliefs, that determined success or the lack there of.What is profit? It is simply, how much money the business makes after transaction and paying taxes is over.Traditional thinking about profit says, Revenue – Expenses = Profit. However, this method fails to measure lost opportunity.What is lost opportunity?First, business has people performing activities each day. The lost opportunity is in not measuring, managing and leveraging those activities on a real-time basis.Management fact, your company profitability depends on how well your people consistently perform specific activities minimizing errors.The following are 12 tips to help your business increase operational efficiency, reduce costs, improve customer satisfaction, and stay ahead of the competition.1 – Living a balanced lifeA. Work and business are not the be-all and end-all of your life. Learn to have fun! Spend more time with your family. Take a vacation once in a while. Engage in activities that will rejuvenate your spirit and your life. Take care of yourself, and your health, exercise and eat fruits and vegetables. Your productivity and focus will improve if you are stress-free and healthy. Bad health and divorces has destroyed more businesses than I have room to write about in this article.2 – The Destination: Goals, Themes and VisionA. Go find your business plans and update it. Since your business’ inception, a number of factors must have changed – from the overall business climate to your product line. Take all those changes into consideration, consider the business and economic climate, factor in your and your family’s goals, and get a clear assessment of the direction of your business. Get in touch with your business coaches, if any. What is your overall vision of your business? What are your goals 5, 10, 15, 20 years from now? What is your business theme and brand to your customers? Is it relevant to your business and memorable and fun for your customers?B. Setting Team Expectations1. Small business owners need to insure all managers and employees are on the ‘same page’ daily. Setting proper team expectations and accountability, is the most impactful thing you can do to insure the success of your business. Have weekly meetings with management teams to discuss accomplishments and challenges.3 – The System: Starting your day off with motivationsA. Take a notebook (or a laptop or tablet) and jot down your thoughts and plans for the day. Whether you prefer doing this in the morning or in the evening, it is always best to take a step back, review what happened during the day (or the day before), and think of ways how you can do better. Take time to review your profit scorecard, in order to find quick hits and losses. Send out an email where you see outstanding work, done the previous day.B. Figure out the 20% of activities that are producing 80% of desired results. Eliminate activities that are keeping you busy but not producing results, daily.4 – Understand Customer NeedsA. Write down ideas, whether for your marketing strategies, product lines, or new projects that you want to take on. List your ideas on how to expand and energize your business. Only through innovation and continuing adoption of relevant new products and ideas can your business improve its competitiveness and profitability.B. Take time to tap into your customer database and get in touch with your existing customers. Whether by phone, email or letter, contact your customers to greet them and remind them that your business is ready to serve them again. Get their opinions about what they think about your business (and make getting customer feedback a part of your business processes). You need to constantly look for ways to encourage repeat business. Although marketing and advertising are important to get more customers, quality, service and customer satisfaction are what keep a business successful in the long run.5 – Understand the Profit Formula in your day to day operationsA. What are the critical success factors in your business, daily and monthly targets to meet or exceed annual profitability?B. Develop an executive dashboard for monitoring operational progress on a daily, weekly or monthly basis.C. Compare the employee time documentation with information gathered from your operational monitoring process. If productivity is not meeting or exceeding goals, look at employee time logs where time is not being used as effectively as possible and make adjustments to that employee’s job role. If operations are running on track with goals, consider elevating goals by small increments until you reach a point of break-even.6 – Keep employees involved, motivated and trainedA. Good employees are hard to find; yet they are an important element in your business. It all comes down to choosing the right person and personality type for each role so that no one is doing tasks that they resent. Forget coaching weaknesses (too time consuming), focus on leveraging strengths and passions. Check to see if they are getting what they need and make them part of the team. Help them understand the importance of their role in your business and how their job impacts the business as a whole. Review your relationship with your employees and find ways to keep your relationship happy and avoid costly attrition.B. Hiring the right leader, someone who owns the operation from start to finish.1. The small business owner needs to hire a operations leader to own the operation from start to finish. This person should be obsessed with the details, the metrics, and the numbers. They should be elated to hit their goals, inspired by business coaching to do better when they miss it. They love the success of your company; it’s not a job but an adventure to them.7 – Keep an eye on new opportunities, markets and productsA. Start the year by exploring new markets for your business. Whether you are looking at targeting a new demographic or getting your business up on the web, take time to plan how you can expand your existing market. Look for ways to improve your marketing, whether by winning easy publicity, arranging an open house or preparing direct mails.8 – Find Ways to Operate efficiently with lower costA. Motivate employees with production goals and ask employees and managers what they need to improve workplace operations. If suggestions seem practical and are within budget, consider implementing them. Example, only scheduling 30 minute meetings unless subject requires extra attention.B. Documenting your Processes1. Document the workflow of every operation within the business, with policy and procedures and special customer instructions. Yes, this is a time-consuming, tedious, boring exercise, initially. However, if you are able to provide clear and concise documentation to your team, it leaves very little room for things to be miscommunicated. Documentation makes it easier to onboard new employees, saves business from being reliant on any one person and allows the business to continuously improve and innovate operations, without having to waste months and money, researching and gathering workflow procedures from inexperience contract workers. Documenting helps to avoid ‘lost opportunity’ of being slow to change operations in the marketplace.9 – Use Process Improvement initiatives to your competitive advantageSix Sigma methodologies is a tool that can be utilized to improve process, people and profits. By establishing performance measures for key processes, asking the following questions.• What is the purpose of the key process?• What is the expected deliverable?• How will the process owner know if there process has succeeded?Six sigma benefits for small businesses are1. Provides a road map and tools to determine root causes and solve problems2. Reliable facts for decision making, improved metrics and measurements3. Improvement in order accuracies and on time delivery4. Improvement in labor efficiencies enterprise wide5. Increased customer confidence and profitability (customer buy more better quality)As a business owner, it is vital that you understand how ‘technology’ helps me to make more money by eliminating errors, overhead expenses and attracting more customers.Invest in new technology that will help streamline operations and improve productivity, after processes have been documented. This could include new computers or equipment related to your industry or designing more efficient work stations and telephone systems. Provide training for new hires to ensure they are aware of how to effectively perform the functions of their job. If seasoned employees are underperforming, send them for training refresher courses.Documenting processes, installing six sigma and implementing technology improves the customer experience with your business, making your profit planning measurements more transparent to employees throughout the enterprise.Implementing an employee recognition system and recommendation process, continuously improves operations aligning performance with corporate vision, mission, performance measurements and corporate profit scorecard. Quality improves your customer emotional attachment to your business. Loyal customers are repeat customers which will recruit others to your business, increasing profits.10 – Identify and Resolve Weak Spots in the SystemA. Take stock of all aspects of your business operation and list down the areas that you want to improve. If your list of delinquent receivables is longer than Santa’s list, find out how you can improve your billing and collection process. Perhaps you need to improve your record keeping to help flag you on delinquent accounts11 – Keep an eye on your competitionA way to get the inside edge on your competitors is by asking your customers for help. This need not be especially difficult or complex. Simply ask your customers (in the form of a survey or follow-up call) if there’s anything a competitor does (or sells) that they wish you did. Now, the idea isn’t that you’ll necessarily turn on a dime and honor every request that comes in.Own a share of stock in their publicly-traded competitors. This alone entitles you to detailed financial information about the company each and every year. But what if you and your competitors aren’t public companies? The basic idea is the same: any financial data you can get your hands on is worth having. You want to know as much as possible about what their costs are, who their suppliers are and how you stack up in comparison.If there is a trade journal or research study about your industry, now is the time to subscribe – and digest what it contains.In addition to using your competitor’s products, you should go through and closely study their sales funnel. Every successful business has a system for attracting, educating, selling and following up with customers. Whether it’s via direct mail, Internet marketing or the telephone, this is the infrastructure that actually turns their prospects into buyers. How do you know if your sales funnel is performing at max capacity if you don’t compare it to the competition?12 – Go Play Golf: Network, Network, NetworkEffective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for your business.Join business associations to meet other business owners, you might be surprised at who will assist you towards your success or what ideas you hear that can solve your current dilemma.Join your areas Chamber of Commerce and participate in community service events. Get involved in your community by volunteering, donating to and/or sponsor local events. It gives you the opportunity to network with other business owners and maybe cross promote with others. These monthly meetings let you know what going on economically in your area.

Four Tips For Matching The Event Entertainment To The Corporate Audience

So why is it that so many corporate event planners try to hire “regular” entertainers to come to their corporate events?The worst case scenarios of having a comedian use “blue” material, a dance routine get a little too “late night” or having an emcee that thinks the event is a roast for the brand can be all too real if you don’t hire the right type of entertainment.Here are four tips for matching the event entertainment to the corporate audience:1. Plan to find experienced corporate entertainers.Entertainment companies or vendors who have proven experience in the corporate world know that there is a line that shouldn’t be crossed with regards to content. Look for a vendor that has recommendations from other business clients.2. Request to see a preview tape of the event entertainment.Most experienced entertainers have a clip reel or other way to show off exactly what they do. Review this before hiring to ensure that your vision of what is appropriate for a corporate audience matches what the entertainer is planning.3. Consider the purpose of the event.Not every experienced corporate entertainer is right for every event. You need to select entertainment that is the right size for your venue and the right level of showmanship for your event. A product launch or company celebration calls for a much bigger “wow” factor than a training meeting or informative series of workshops.4. Look for variety.A single performer isn’t as engaging as a variety show that includes several acts. You don’t want to bore your corporate audience by going “too small.” Using an act that incorporates several different performers and elements can keep your audience engaged.With these four tips in mind, you can ensure that your event entertainment will be appropriate, entertaining and exciting for your corporate audience.

How to Find the Best Long Term Health Care Insurance in South Florida

How does one find the best long term health care insurance in South Florida? People living in the state of Florida should be aware of the many long term health insurance options that they have. The reason for this is that long term care insurance is becoming very common through the state and in the entire United States, and for this reason it is important to know the various options given to you by an insurance company. You must also know the different types of care that you can receive after being diagnosed with a chronic illness or after you cannot perform two out of the many daily activities. In this article you will find out the long term care health plans in the “Sunshine State” and the many options you have.Types Of South Florida Long Term Care Health PlansIt is very important to understand that the variety or the extent of what a plan covers varies by company and can also vary by state. For this reason it is very difficult to describe the many plans offered by every single long term care insurance company operating in the state of Florida. We can help you with the two different types of policies that a customer can get when it comes to long term care insurance. Before this however, it is important to mention that you can get long term care insurance at any age and that in the United States people between the ages of 18 and 64 are covered.1. Non Tax Qualified: This type of long term care insurance is also called NTQ when abbreviated. It was once called “Traditional Long Term Care Insurance because it was the first form of long term care implemented. This type of policy has been in the industry for the past thirty years and it simply includes that for a person to get the benefits specified in the policy, they will need a “medical trigger”. This trigger can only be stated by your own medical doctor or a doctor from the insurance company itself, and from that point on if the trigger is effective you will receive the benefits in the policy. It is important to highlight that the status of the benefits under this plan have not been determined by the United States Treasury Department, which means that you might be at risk for facing a large bill for what the insurance paid.2. Tax Qualified: Also like the type of policy mentioned above, this policy is usually abbreviated at TQ. It does not need for the person to have a “medical trigger” which makes it much easier for a person to receive benefits. On the other hand the downsides of these plans are that the health plan will have a waiting period (ranging from 30 to 90 days) in which the insured will have to pay for their own medical care. In addition to that a doctor must provide a plan of care and the insured must be unable to perform two out of the many activities of daily living (include dressing, toileting, bathing, eating, transporting, etc). The benefits given to the person under this plan are not taxable!It is important to highlight that if you work for a place that offers a long term care policy, you must make sure about the company and the language specified in the policy. The reason for this is that many insurance companies that take part in group policies are not regulated by the state and therefore charge more and can raise premiums whenever they feel like it.Types Of Long Term Care Specified In South Florida Long Term Care Health PlansAs said before policies tend to change from company to company in the state of Florida, as well as in the entire country. It is important to read your policy fully before actually signing it, so that you know what is covered under it and what is not. Like in any other industry, the long term care insurance business offers the customer many different types of long term that can be best for them in the future. It is important to see that the policy covers the type that you want so that you don’t just have to settle for what they give you. The types of long term care found in South FL health care plans will be specified below.1. Home Care: This is perhaps the most common type of long term care insurance nowadays. This is simply because people don’t want to go around visiting various nursing homes or hospitals and instead they would much rather stay at home enjoying of their own space. Under this category the insurance company usually covers nurses that come to your home and help you out with daily activities. It is important to highlight that some health care plans cover home health aids of personal workers that help you around your home. The average rate in the state of Florida for Home Care is estimated to be between $10 and $16 an hour.2. Adult Care: This is a new type of long term care option that has emerged for individuals that want to get out of their home, but want to return to it in the same day. They provide senior citizens with programs of social interaction and they usually provide meals five days a week. Some may also have a means of transportation from the person’s home to the care center.3. Assisted Living: A person should consider this option if they are unable to live at home without help, but they want to remain as independent as possible. In these facilities senior citizens are only helped by staff to take medications on time, bathe, dress and provide any medical care that the person needs. They also have recreation time and provide a great environment for community interaction. In the state of Florida the cost of this type of care ranges from $2,000 to $5,000 a month.4. Nursing Homes: Perhaps the most expensive of any long term care type, these establishments provide the person with 24 hour nursing care when the person is recovering from an illness of disease. They can also accept patients in the end of their lives and help them out with any medical care that they need. In the state of Florida the cost for a nursing home on average is $206 per day (with Jacksonville at $190 per day, Miami at $236 per day, Orlando at $201 per day, and Tampa at $212 per day).Tips For Finding A Cheap South Florida Long Term Care Health PlanThere are many things you can do in order to lower your long term care policy quote. The thing that many people don’t understand is that this industry, just like any other insurance business has its ups and downs and that it gives customers a possibility of lowering their coverage. Below you will find three tips that may help you save money on a South Florida long term care health plan:
1. Bundle Insurances: Perhaps this might not be the best option for you, but is can sure save a person a lot of money. Most people that have long term care insurance have some sort of health plan and most Americans have an automobile insurance policy. If you are with a company that offers all three of them do not hesitate to change and put all your insurance needs under a single company. If you do this the company usually rewards you for being a “preferred” customer and you can save up to 10%.2. Shop Around: The more you shop around and do your homework the easier is going to be to save some money. If you are doing the shopping online, be sure to visit many insurance companies or maybe an insurance comparison website. If on the other hand you are shopping in person make sure you visit three of four companies and get quotes from each them. Shopping around leads to cheaper policies!3. Look at your Waiting Period: Sometimes you can save a lot of money by expanding your waiting period; however you must only do this if you can afford it. By making your waiting period larger you are taking costs off the insurance company and placing them in your pocket. They will reward you with a good premium.South Florida Long Term Care Health Plans Vary From Company to CompanyAs you can assume from the article that you just read, no plan is the same and you should definitely go to insurance companies personally and ask them for their services. If you shop around and are patient however, you can be assured that the best long term care plan for you will be in front of you at no time!

Understanding Your Medicare Home Health Care Benefits

For many caregivers and families who are searching to find out more information on how they can care for their elders and loved ones, it can seem like a daunting task. One of the most important distinctions that have to be made on your information gathering quest is to know the difference between Medicare covered Home Care vs. all other forms of home care. In this article, we will explain what Medicare Home Care is and how to find out if you or your loved one qualifies.What is Medicare Home Health Care?Home Health Care is skilled nursing care and certain other health care services that you get in your home for the treatment of an illness or injury.One of the services offered to senior citizens by Medicare is Home Health Services. Medicare recipients must qualify for services, and they must be recommended by the individual’s primary care physician or specialty care physician.Medicare beneficiaries who feel they may need Medicare home care should always look into whether they can actually qualify for Medicare home health services. It is not a general personal care or chore-worker service. Rather, Medicare home care covers limited, specifically defined at-home care related to diagnosed medical conditions, and sometimes includes personal care services.These Medicare home care services must be prescribed by a physician, and provided through a licensed home health agency. The beneficiary must have a medical condition, or combination of conditions, that require periodic services from a skilled nurse or therapist. A plan of care will be developed that describes the specific services covered. Eligibility and coverage are evaluated strictly so the beneficiary’s conditions and care needs must be aired fully.Medicare Home Care QualificationsIt is common for an elderly person to need assistance upon discharge from a hospital or in-patient rehabilitation stay. That individual’s physician, sometimes in concert with family members and the patient him/herself, would determine the in-home health care need and complete paperwork that refers the patient to home health care.Other common situations include the slow physical decline elderly people experience; when that decline includes inability to care for oneself on a daily basis-but nursing home care is not yet required-the physician may recommend home health care for just those tasks the senior is unable to perform.These four conditions must be met before homecare services can be prescribed and covered by Medicare:1. Your doctor must decide that you need medical care in your home, and make a plan for your care at home; and2. You must need at least one of the following: intermittent (and not full time) skilled nursing care, or physical therapy or speech-language pathology services or continue to need occupational therapy; and3. You must be home bound or normally unable to leave home & leaving home takes a considerable and taxing effort. A person may leave home for medical treatment or short, infrequent absences for non-medical reasons; and4. The home health agency caring for you must be approved (“certified”) by the Medicare program.You can always find more information about your benefits and rights at Medicare’s website.

There is an excessive amount of traffic coming from your Region.

#EANF#

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
Advertisement

Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

X
While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?

Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

How Millett Grew Steel Dynamics From A Three Employee Business

STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.